Doslej je veljalo, da je mogoče doseg na Facebooku najlažje povečati z objavljanjem fotografij.
Doslej je veljalo, da je mogoče doseg na Facebooku najlažje povečati z objavljanjem fotografij. Po podatkih podjetja Socialbakers iz lanskega aprila je tako kar 75 % vseh vsebin, ki so jih blagovne znamke objavile na Facebooku, vsebovalo tudi fotografijo.
No, najnovejša raziskava, ki je zajela podatke od oktobra 2014 do februarja 2015, pa kaže, da je Facebook spremenil algoritme tako, da objave fotografij dosegajo najslabši organski doseg – samo 3,73 %.
Najbolje se z 8,71-odstotnim dosegom odrežejo video objave, sledijo besedilne objave (5,77 %) in objave spletnih povezav (5,29 %).
In še zanimivost: Mark Zuckerberg je novembra napovedal, da bo čez pet let večino vsebin, objavljenih na Facebooku, predstavljal video.
Kamera teče! Snemamo.
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