Final Conference of the Strategic Sustainable and Circular Transformation Programme 2022–2025

The final conference of the Strategic Sustainable and Circular Transformation Programme 2022–2025 took place in October 2025 at Odiseja in Ljubljana. Organised by the public agency SPIRIT Slovenia, the event brought together around 180 participants and showcased the key results of the multi-year programme, as well as future opportunities in the field of the circular economy. MA Marketing supported the organisers with the organisation and final execution of the conference.

The one-day conference provided insight into best practices, challenges and opportunities in developing circular business models, while also encouraging discussion on why investments in the circular economy are essential for increasing competitiveness and ensuring the sustainable development of companies.

At MA Marketing, we were responsible for:

1. Conceptual and programme support
   Planning and development of the final programme, considering speakers, content, venue capacity, technical requirements and target audience.
2. Project management and coordination
   Preparation of the overall implementation plan (timeline, programme, flow of activities) and coordination with the client, venue provider and subcontractors.
3. Branding and print materials
   Design and adaptation of visual materials (screens, badges, Slido QR code), visual branding of the venue.
4. Technical production and direction
   Preparation of the event script, development of screen content, design and technical setup of the venue (layout, lighting, sound, decoration), and event direction.
5. Moderation and performances
   Preparation of proposals for speakers and performers (main moderator Sašo Stare, cultural-artistic programme, keynote speaker Dr Janez Potočnik, panel moderation and workshop by Katarina Matejčič).
6. Organisational and technical support
   Logistics, venue setup, participant registration, technical support, and on-site coordination.
7. Pre-event activities
   Preparation and execution of a workshop on accessing funding opportunities, recorded in advance and made available to participants via the Confiva platform before the event (speaker selection, recording and final video production).

The final conference successfully concluded the multi-year programme and laid the foundation for the continued development of sustainable and circular business practices in Slovenia.

Foto: STA/Natan Vitežnik and MA marketing 

Official event press release: https://www.spiritslovenia.si/sporocilo/988