Doslej je veljalo, da je mogoče doseg na Facebooku najlažje povečati z objavljanjem fotografij.
Doslej je veljalo, da je mogoče doseg na Facebooku najlažje povečati z objavljanjem fotografij. Po podatkih podjetja Socialbakers iz lanskega aprila je tako kar 75 % vseh vsebin, ki so jih blagovne znamke objavile na Facebooku, vsebovalo tudi fotografijo.
No, najnovejša raziskava, ki je zajela podatke od oktobra 2014 do februarja 2015, pa kaže, da je Facebook spremenil algoritme tako, da objave fotografij dosegajo najslabši organski doseg – samo 3,73 %.
Najbolje se z 8,71-odstotnim dosegom odrežejo video objave, sledijo besedilne objave (5,77 %) in objave spletnih povezav (5,29 %).
In še zanimivost: Mark Zuckerberg je novembra napovedal, da bo čez pet let večino vsebin, objavljenih na Facebooku, predstavljal video.
Kamera teče! Snemamo.
Blog
No new results found.
Organising FH Europe Foundation’s 2025 Annual Network Meeting in Zagreb
Organising FH Europe Foundation’s 2025 Annual Network Meeting in Zagreb
5 key elements for successful social media management (that are often overlooked)
Effective social media management requires strategy, planning, and responsiveness. Discover the 5 key elements for your brand’s success.
Partnering for the first international summit on elevated lipoprotein(a) in Brussels
MA Marketing proudly partnered in delivering the first-ever Lp(a) Global Summit 2025 in Brussels, a landmark event driving change in cardiovascular health policy across Europe.
Organising FH Europe Foundation’s 2024 Annual Network Meeting in Vienna
Organising FH Europe Foundation’s 2024 Annual Network Meeting in Vienna
Conference “Closing the innovation gap: The challenge of Slovenia’s and Europe’s competitiveness”
MA Marketing supported the organisation and delivery of the “Closing the Innovation Gap” conference in Ljubljana, helping connect EU and Slovenian experts to discuss innovation, competitiveness, and financial support.
Load More