The world is packed with brands, which is why crafting a company’s identity is crucial for standing out and building connections with customers. When it comes to brand design, it’s essential to recognize the power of shapes and colours to shape perception, elicit emotional responses, and connect with consumers. Shapes and colours are not just aesthetic elements; they are powerful tools for communicating the values, mission, and vision of a company.
What Is the Significance of Shapes in Logos?
Circles and Ovals
Circles are a popular choice in logos due to their smooth and rounded edges, projecting a sense of softness. They are commonly associated with feelings of security, continuity, protection, friendliness, and unity. Oval logos with their rounded edges resembling circles also fall into this category. Combining multiple circles in a logo is another approach that suggests a sense of community, love, and support. Such arrangements of circles can also symbolize infinity and continuity. A well-known example illustrating this idea is the Olympic logo featuring interlocking and overlapping circles.
