
The Rule of Three is rooted in the concept that people find it easier to remember information presented in threes.
This concept suggests that information is easier to organize and remember when organized into three units, such as three key points, three words, or three steps. Structuring information this way facilitates organization, understanding, and memorization. This concept can be found in various fields, including marketing, storytelling, and rhetoric. Too much information can cause overload and confusion, while insufficient information may lack the depth needed for understanding. Three elements strike a balance and provide enough information for comprehension, memorization, and making meaningful connections.
Applying the Rule of Three enhances the visual appeal, captures attention, and improves the memorability of marketing messages.
Focus on Using Three Colours
This simple yet effective guideline achieves visually appealing and consistent design. The rule is simple: select one primary colour and add two complementary ones. Once you have chosen a combination of three colours, it is crucial to maintain consistency across all designs. While you may use slightly lighter or darker shades of your primary colours, the deviation in shade should not be excessive. When it comes to colours, the Rule of Three dictates using the same three colours for text, icons, images, and backgrounds. This creates cohesion, unity, and attractiveness in your design. By using clearly defined colours, you achieve aesthetic consistency that captures and holds attention.