Instagram has become an indispensable digital marketing platform for businesses striving to connect with their target audiences and establish a strong online presence. If you find yourself wondering where and how to begin creating content and promoting your business on Instagram, we have prepared guidelines to help you kickstart your journey.
First and foremost, it’s essential to develop a plan or strategy for your social media presence. Set clear objectives, define your target audience, and devise an execution plan to achieve your goals. This will help you create content that resonates with the right audience. When crafting a strategy for your business Instagram profile, it’s crucial to establish a comprehensive visual identity – remember, Instagram is a visual social network, so the visual impression is paramount. If you already have a logo, you can build upon it or start fresh by determining colours and fonts that will help you stand out. Your profile’s overall visual identity, including the profile picture, headline, and description, should clearly reflect your business and its values. With a well-defined strategy, you’ll improve your company or brand visibility, increase the number of followers, and foster customer interactions more effectively.
A common dilemma that social media users face over time is deciding what to post. The content you share on your Instagram profile should be relevant and appropriate for your business as well as engaging for your target audience. Ask yourself what could interest your followers beyond your offering. Is it the work process, your team, product usage tips, or perhaps a fun workplace anecdote? There are plenty of tools available to facilitate content creation and planning, making this aspect of the process easier.
Instagram provides plenty of opportunities for audience interaction, so your business profile shouldn’t merely be a digital catalogue. You can create videos called Reels, and utilize features like polls, quizzes, questions in Instagram Stories to encourage interaction and gather direct feedback, which gives your customers a sense of being heard. Another thing you should focus on are the dimensions of posts and the quality of photos. Instagram is a visual platform, so your posts should stand out. When posting, remember to adhere to your strategy and maintain a consistent visual identity, ensuring visual coherence across your content.
If you’re considering using Instagram for your business, be prepared to invest a significant amount of time initially. Content should be thoughtfully planned, not shared haphazardly. The recommendation is to share up to three posts per week, with at least one being a video or reel, along with three to four Instagram Stories. Consistent posting ensures that your audience doesn’t forget about you, while also helping you identify which posts resonate better.
Starting out on Instagram for businesses isn’t easy, and your follower count won’t skyrocket overnight. Growth requires consistency – regular posting, interacting with followers, and connecting with other profiles by liking, commenting, and following profiles relevant to your business. Advertising, available through Instagram for businesses, can expedite your reach to the target audience and consequently improve your brand or company’s visibility. Another excellent way to increase followers and brand awareness is by collaborating with influencers. It’s crucial to choose influencers aligned with your business values and creating content that you appreciate. Additionally, it’s still important to post regularly and deliver high-quality content – this will encourage followers to visit your Instagram profile.
If you’re at the beginning of your journey or feeling stuck and unsure about how to proceed, reach out to us. We can assist you with strategy, comprehensive visual identity, mentorship, or full-scale management of your profiles on Instagram as well as other social media platforms.
Sources:
https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/
https://assetdigitalcom.com/blog/essential-steps-social-media-small-businesses/
https://blog.hootsuite.com/how-often-to-post-on-social-media/
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Špela Bovha
spela.bovha@mamarketing.si
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