Digital trends in marketing: What will 2023 bring?

14. 02. 2024Tinkara Nared

Are you ready for the digital trends that will shape 2023? Read on to explore the key factors that will drive successful marketing efforts this year. 

VIDEO CONTENT 

Let’s begin by exploring some trends that have already gained traction last year and will become even more significant in the current year. Video content is gaining in popularity and is increasingly effective. Social networks are actively promoting and prioritizing video content over static content while video ads outperform static ads due to their ability to generate higher response rates and engage users more effectively. Videos can also convey more information in a more creative manner.  

According to data from brid.tv, video ads on Facebook achieve significantly higher success rates compared to static ads. Video ads are able to reach 57% of the target audience, whereas static ads reach only 43%. Video ads on Instagram are even more effective, reaching 75% of the target audience. When it comes to video content, we shouldn’t overlook TikTok, which has managed to sustain its popularity even after its remarkable growth over the past couple of years. The primary reason behind its popularity is its ability to deliver raw and authentic content that users crave. Instagram has also embraced this trend of authentic content and short video, and while there is still plenty of processed content on it, the introduction of Reels has positioned Instagram as an important competitor to TikTok.  

FACES OF THE COMPANY 

The trend towards employee advocacy is also closely linked to the pursuit of authenticity. Your target audience is much more likely to choose your product or service when you showcase employees who sincerely endorse your company as an employer, creator, and seller as potential customers are more likely to trust them.  

And let’s not overlook influencers and influencer marketing, which are expected to be even more important than in 2022. As the number of social media users continues to grow, influencers are amassing more followers who trust them and becoming increasingly creative in their approaches, leading to impressive results. 

ARTIFICIAL INTELLIGENCE FOR A BETTER USER EXPERIENCE 

The increasing use of artificial intelligence will be another significant trend in 2023. Through automation and personalization, AI improves the user experience, which remains one of the key factors for success. 

In essence, 2023 revolves around educational, short, and interactive video content, influencer marketing, employee advocacy, and leveraging artificial intelligence to enhance the overall customer experience. 

If you don’t know where and how to start implementing these trends into your business, give us a call and we’ll be happy to advise you. 

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