Relations with the internal public are crucial for a positive company image

When we mention public relations, we often think of activities companies undertake to present itself to customers, consumers, various interest groups, and the general public. Equally, if not more important, is the internal audience of every company or organization.

Richard Branson once emphasized the significance of internal relations and communication by stating that taking good care of your employees leads to them taking good care of your business. This underscores the crucial role of internal communication in the successful operation of any company or organization. Authentic internal communication ensures that the most valuable stakeholders of any company, its employees, are regularly informed about company events and acquainted with important information. Employee satisfaction or dissatisfaction spread beyond the company’s walls to external audiences, highlighting the importance of proactive, open, and motivational internal communication for a positive company image.

What Are Internal Relations, and Why Are They Important?

The term internal relations refers to the area of internal communication, which generally encompasses the dissemination of information within the company – flowing from top management to bottom, from bottom to top, and among different departments and teams. While there are several reasons to include internal communication in the strategic communication plan, the most important reason is that by treating the internal public as the most important stakeholder, we foster trust with employees, increase their engagement level, and improve the possibility of knowledge sharing.

Robust internal relations also bolster a company’s external communications. Dissatisfied employees can quickly and easily reveal the reality of life in a company on social networks, which can lead to inconsistency in external relations. Therefore, companies must prioritise its internal audiences, recognising them as their first and most important ambassadors.

The good news for those who have not paid much attention to internal relations so far is that effective internal communication can be established relatively easily. While this is a long-term undertaking, the initial steps are not at all difficult. MA Marketing has extensive experience in internal communication, so do not hesitate to call us.

If the ``image`` projected to external audiences is not consistent with the one experienced by your employees, it can lead to employee mistrust, which affects the work atmosphere and motivation.