Through Clear and Open Communication to Greater Visibility and Credibility

How we helped the Nurses and Midwives Association of Slovenia build trust and enhance its reputation

Public relations is a planned and ongoing communication process between the organisation and its key publics. It involves managing image, reputation, and relationships with target audiences through various communication channels. The goal is to establish and maintain a positive relationship and mutual understanding between the organisation and its environment.

Through consistent efforts in the field of public relations, companies and organisations improve their reputation, which is essential for, among other things, acquiring new clients, investors, and partners, increasing membership, and attracting high-quality talent. Public relations supports an organisation’s business objectives, while open, transparent, and honest communication with different target audiences contributes to building trust. Effective crisis communication and crisis management are crucial for preventing greater damage in the event of mistakes, accidents, or other adverse situations that may affect an organisation. Long-term success of any organisation requires maintaining ongoing engagement with various target groups, such as the media, the local and broader community, and other stakeholders.

The value of public relations is not measured in clicks or products sold, but in more intangible outcomes such as trust and reputation. This is why long-term efforts in this field are essential. This is well understood by the Nurses and Midwives Association of Slovenia – the umbrella professional organisation for nurses, midwives, and healthcare technicians (the Association), with whom MA Marketing has been successfully collaborating since 2016.

The Association is the leading professional organization in the field of nursing and midwifery, bringing together more than 17,000 members – nurses, midwives, and healthcare technicians. Although professionals in nursing and midwifery represent more than half of all healthcare workers in Slovenia’s healthcare and social care system, their voice has often gone unheard, both among decision-makers and the wider public. The organization needed a strategic partner capable of providing expert guidance and supporting the systematic management of public relations, as well as the building of reputation and trust among key stakeholders.

At the outset of our partnership, MA Marketing developed a comprehensive public relations strategy and communication plan, defining communication objectives, target audiences, key messages, tools, and activities. Through regular, clear, open, and systematic communication with all key stakeholders that we identified as the most important target groups, the Association has become the most recognizable voice of nursing and midwifery in Slovenia. Its representatives have become important and credible interlocutors for both decision-makers and the media. They are regularly invited to participate in professional events and public discussions while playing a significant role in shaping Slovenia’s healthcare policy.

Public relations is not merely a support function for business operations and organisational activities. It is a strategic foundation for building trust, reputation, and public influence. The example of our collaboration with the Association demonstrates how continuous and consistent communication can transform an organisation’s position in the public eye, increase its visibility and reputation, and strengthen its voice among key stakeholders.

If you want your voice to be heard, place your trust in us and together we will ensure your story reaches the right audiences.

Want to gain greater public recognition?

Thoughtful and well-executed public relations makes the difference.

Get in touch with our team.

Špela Bovha
spela.bovha@mamarketing.si
+386 31 703 580